Cross-device attribution ensures that affiliates receive proper credit for driving users to your website, even when cookies are cleared or conversions occur on different devices. The most reliable method is to link the end user's email address to the responsible affiliate.

Why Email-Based Attribution?

By associating a user's email address with the affiliate, you can accurately track conversions and ensure correct affiliate compensation. This method is crucial when users interact with your site on multiple devices or clear their cookies.

How to Implement Email Collection

When your website collects a user's email through actions like lead generation forms or shopping carts, use the following code to tie the email back to the affiliate:

<script>
if (typeof window.Inflektion === 'object' && typeof window.Inflektion.emailCapture === 'function') {
    window.Inflektion.emailCapture('email@domain.com', function(response){
        console.log('Inflektion Email Capture: '+response);
    });
}
</script>

Provide this code to your web developer. They can integrate it directly into your website's code or use Google Tag Manager to fire this code when the appropriate event is triggered.

Custom Attribution Settings

Email-based attribution can differ from click-based attribution. If you need custom settings, please contact your Inflektion program manager for assistance.