You can create and configure your own URL destination links directly from the admin portal. When you add a new destination, just paste in your preview URL and the platform auto-generates the traffic URL for you, using your offer’s URL template. This guide walks through the full setup.
Navigating to the Landers Tab
In the admin portal, go to Admin › Landers to open the Landers window. This is where your program’s URL destination links live — the primary destination is used by default, and secondary destinations let you run special campaigns.
Click Add New in the top-right corner to create a new destination.
Creating a New Destination
- Enter the Destination Name — for example, Collections Page.
- Add your landing page link under Preview URL. This is the end page that partner traffic is sent to.
- The Traffic URL is generated automatically from your offer’s URL template — you don’t need to build it by hand.
Note: Your offer’s URL template is configured by Inflektion and is unique to your brand, so the auto-generated Traffic URL will look different from one program to the next.
Understanding the Default Options
By default, all three of these are turned on:
- Auto Generate URL — keeps the Traffic URL in sync with the Preview URL using your offer’s URL template.
- Auto Apply Coupon — applies the brand’s discount mask so partners land on a pre-discounted page.
- Visible To All Partners — makes the destination available to every partner in your program.
If you don’t want one of these, simply uncheck it to fit your needs. For example, turning off Auto Apply Coupon builds the Traffic URL with no discount applied.
Showing a Destination to Specific Partners
If you want only certain partners to see this destination, turn off Visible To All Partners. A partner selector appears with two columns.
- In the Available column, click the partner you want to add.
- Click the arrow (›) to move them into the Visible To column. You can also double-click a partner to move them.
- Repeat for each partner who should see the destination. At least one partner is required.
Using Variables in the Traffic URL
While Auto Generate URL is on, the Traffic URL is locked and managed for you by your offer’s URL template. If you want to build or adjust the Traffic URL yourself, turn off Auto Generate URL to unlock the field for free-form editing.
Once the field is unlocked, you can insert variables (tokens) into the URL. Start typing { and a type-ahead list appears with the available tokens. Select one to drop it into your URL.
The full list of tokens you can use:
| Token | What it passes |
| {affiliate_id} | Partner ID |
| {affiliate_name} | Partner Name |
| {offer_url_id} | Lander ID |
| {transaction_id} | Click ID |
| {sub1} | Partner Sub ID 1 |
| {sub2} | Partner Sub ID 2 |
| {sub3} | Partner Sub ID 3 |
| {sub4} | Partner Sub ID 4 |
| {sub5} | Partner Sub ID 5 |
Saving the Destination
Click Create Destination to finish. The new destination appears in your Landers list and becomes available to the partners you selected.
Note: Give it a couple of seconds to finish saving before refreshing the page.
Editing a Destination
To update an existing destination, click the edit icon on its row in the Landers list. From here you can change the destination name, preview URL, the auto options, or partner visibility as needed.
- Update the Destination Name or Preview URL as needed.
- Check or uncheck Auto Generate URL and Auto Apply Coupon to fit the destination.
- Adjust partner visibility — toggle Visible To All Partners, or move partners between the Available and Visible To columns.
- Click Save when you’re done.
Important: Give it a couple of seconds to finish saving before refreshing the page.